Synergies are greater than most of us imagine. The primary reason is that verbal and written communications are much more differentiated than we often realize. For example, we may be able to influence the knowledge base or opinions of the same person or group through multiple contacts. The initial exposure may be an e-mail message that introduces our points of view. The next contact might involve a lengthy phone conversation where differences of opinion are worked out and expectations are expressed. A formal letter of agreement that outlines the responsibilities of both parties could follow this discussion. An occasional videoconference may occur during the intervening months before a report is delivered for inspection. The final connection might include an interactive presentation using multiple spokespersons, assorted visual aids, and PowerPoint slides.
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